Ceramics are the most frequently used porcelain products in people’s daily life. Ceramics have been playing an important role in our life since ancient times. Ceramic design presents different cultural connotation and pursuit in each development stage. From the initial use to meet the needs of life to the later pursuit of product personality and emotion. In this development process, the aesthetic psychology of consumers has formed a deep relationship with the design of ceramics.
Aesthetic standard
Ceramics is generally the appellation of porcelain products with practical functions in life. Such as tableware, tea set, coffee set, vase, etc. Ceramic design is a practical art. Ceramic design is centered on the needs of consumers. The improvement of living standards will inevitably stimulate consumers’ aesthetic needs. Consumers have dual needs for ceramic design: one is spiritual and the other is material. Only when designers understand consumers’ aesthetic needs can they design products that meet consumers’ aesthetic psychology. For example, when people buy Tableware, the primary purpose is to realize the practical function of their dining tools, followed by the symbol of identity and status, and bring people comfortable and beautiful aesthetic enjoyment.
With the help of the wonderful use of language and vocabulary, giving the product a proper name will often serve as the “finishing touch”. A good design needs a good name to enlighten, and a wonderful name can bring endless imagination to consumers. Entice people to imagine and taste, so that consumers can understand, accept and buy.
Any feature or meaning of the product must be reflected through the product itself. In order to make the ceramic design recognized by consumers, we must first start from the product elements and analyze its various form elements. Through the changes of formal elements of design – modeling, color, decoration, materials, etc., ceramics are more in line with consumers’ aesthetic psychology.
The success of products is not necessarily due to the success of packaging. According to the survey, more than 76% of consumers finally implement the purchase behavior, which is decided after entering the mall, and only a few purposeful purchases. In the face of a wide range of ceramic products, it is not easy to make a choice quickly. At this time, ceramics with packaging design in line with consumers’ aesthetic psychology have better attraction and competitiveness. The serialization and personalization of ceramic product packaging design has become a wise choice for manufacturers of daily-use ceramic enterprises.