How does the coffee cup affect the taste of coffee? There may be many answers, such as variety, place of origin, treatment method, baking degree, water quality, water temperature, preparation method, etc
Coffee cups also affect the taste of coffee:
A study from Oxford University in the UK showed that different shapes of coffee cups affect the taste of coffee. Researchers in the multimodal research laboratory recruited more than 300 volunteers from Colombia, the United Kingdom, China and other places, aged between 17 and 60, basically half male and half female. They were asked to taste coffee in 8 cups of different sizes, judge its aroma, bitterness, taste, concentration, temperature, etc., and price the coffee. The results showed that a higher Mug made the coffee taste sweeter“ It’s more bitter to drink in a fat cup than in a thin cup. In addition, the shape of the cup will also affect people’s willingness to consume. People are more willing to pay for hot drinks with higher and “fatter” cups. Researchers reported in food quality and preference that the reason why people feel that coffee in a short cup is more bitter is because they subconsciously think that there will be more milk or water in a high cup. The difference between fat and thin cups is the same. In addition, high cups or “fat” cups may be more likely to let the bitterness out. Researchers believe that relevant practitioners hope to have a prosperous business, or they can start with the cup
How does the coffee cup affect the taste of coffee?
Influence of color:
An Australian study found that using coffee of different colors, even coffee of the same color, will produce different degrees of coffee bitterness. Earlier, George van doorn, a professor of psychology at the Commonwealth University of Australia, invited dozens of people to do experiments. He used transparent, white and blue coffee cups to put the same coffee into the subjects’ drinking. The results show that the white coffee cup will make people feel the dark color of the coffee solution more than the transparent coffee cup, and then feel that the coffee concentration is high and it will taste bitter; For coffee in a blue cup, by comparing the color of blue with that of coffee solution, people will feel that the color of coffee solution is relatively lighter, and then they will feel that the coffee concentration is low and it won’t taste very bitter. Dorren said that perhaps the contrast between different colors and coffee can affect people’s feelings
Similarly, the color of coffee cup will also affect the sales of coffee. All the colored mugs produced by Borui ceramics are fully in line with people’s pursuit of coffee.